:root{
    --cream:#FAF6EC;
    --sand:#F1EAD8;
    --ink:#2A2823;
    --body:#4A463E;
    --sage:#6E7A5E;
    --forest:#4F5A41;
    --terracotta:#B5654A;
    --stone:#C8BFA8;
    --serif:"Cormorant Garamond", Georgia, "Times New Roman", serif;
    --sans:"Manrope", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
    --maxw:1080px;
  }

  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    background:var(--cream);
    color:var(--body);
    font-family:var(--sans);
    font-weight:400;
    font-size:18px;
    line-height:1.7;
    -webkit-font-smoothing:antialiased;
  }
  img.img-fill{width:100%;height:100%;object-fit:cover;display:block;}

  /* ---------- type ---------- */
  h1,h2,h3{font-family:var(--serif);color:var(--ink);font-weight:500;line-height:1.08;letter-spacing:-0.01em;margin:0;}
  h1{font-size:clamp(2.6rem,6vw,4.6rem);}
  h2{font-size:clamp(2rem,4.4vw,3.2rem);}
  h3{font-size:clamp(1.4rem,2.4vw,1.9rem);}
  p{margin:0 0 1.1rem;}
  .lead{font-size:1.25rem;color:var(--body);}
  .eyebrow{
    font-family:var(--sans);font-size:0.78rem;font-weight:600;
    letter-spacing:0.22em;text-transform:uppercase;color:var(--sage);
    margin:0 0 1.4rem;
  }
  em, .accent{color:var(--terracotta);font-style:normal;}
  strong{color:var(--ink);font-weight:600;}

  /* ---------- layout ---------- */
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px;}
  section{padding:104px 0;}
  .rule{height:1px;background:var(--stone);border:0;max-width:var(--maxw);margin:0 auto;opacity:0.7;}

  /* botanical sprig divider */
  .sprig{display:block;margin:0 auto 28px;width:42px;height:42px;color:var(--sage);}

  /* ---------- top bar ---------- */
  header{
    position:sticky;top:0;z-index:50;
    background:rgba(250,246,236,0.86);
    backdrop-filter:blur(8px);
    border-bottom:1px solid var(--stone);
  }
  .bar{display:flex;align-items:center;justify-content:space-between;padding:14px 28px;max-width:var(--maxw);margin:0 auto;}
  .brand{font-family:var(--serif);font-size:1.25rem;color:var(--ink);font-weight:600;letter-spacing:0.01em;line-height:1.1;}
  .brand span{display:block;font-family:var(--sans);font-size:0.66rem;font-weight:600;letter-spacing:0.18em;text-transform:uppercase;color:var(--sage);margin-top:2px;}

  /* ---------- buttons ---------- */
  .btn{
    display:inline-block;font-family:var(--sans);font-weight:600;font-size:0.95rem;
    letter-spacing:0.02em;text-decoration:none;cursor:pointer;border:0;
    padding:15px 30px;border-radius:2px;transition:transform .15s ease, background .2s ease;
  }
  .btn-primary{background:var(--forest);color:var(--cream);}
  .btn-primary:hover{background:var(--sage);transform:translateY(-1px);}
  .btn-small{padding:11px 22px;font-size:0.86rem;}
  .btn-ghost{background:transparent;color:var(--forest);border:1px solid var(--sage);}
  .btn-ghost:hover{background:var(--sand);}
  .textlink{color:var(--forest);text-decoration:none;border-bottom:1px solid var(--stone);font-weight:600;font-size:0.98rem;}
  .textlink:hover{border-color:var(--forest);}
  .cta-row{display:flex;flex-wrap:wrap;gap:16px;align-items:center;margin-top:32px;}

  /* ---------- hero ---------- */
  .hero{padding:72px 0 96px;}
  .hero h1{margin-bottom:24px;max-width:16ch;}
  .hero .lead{max-width:36ch;}
  /* Hero heading sizes. */
  .hero h1.eyebrow{font-size:0.78rem;line-height:1.85;max-width:none;letter-spacing:0.16em;margin:0 0 1.2rem;}
  .hero h2{font-size:clamp(2.6rem,6vw,4.6rem);margin-bottom:24px;max-width:16ch;}
  /* service area section */
  .areas{background:var(--sand);}
  .areas-copy{max-width:62ch;margin:0 auto;text-align:center;}
  .areas-copy .lead{margin-bottom:1.2rem;}

  /* ---------- main navigation ---------- */
  .mainnav{display:flex;align-items:center;gap:28px;}
  .mainnav a{color:var(--body);text-decoration:none;font-size:0.9rem;font-weight:500;white-space:nowrap;}
  .mainnav a:hover{color:var(--ink);}
  .mainnav a.btn-primary,.mainnav a.btn-primary:hover{color:var(--cream);}
  @media(max-width:1040px){.mainnav a:not(.btn){display:none;}}
  @media(max-width:560px){.bar{padding:12px 20px;}.bar .brand{font-size:1.06rem;}.bar .btn{font-size:0.78rem;padding:11px 15px;}}

  /* ---------- services cards ---------- */
  .services{display:grid;grid-template-columns:repeat(2,1fr);gap:26px;margin-top:48px;}
  .service{background:#FCFAF3;border:1px solid var(--stone);border-radius:10px;padding:34px 32px;}
  .service h3{font-size:clamp(1.2rem,2vw,1.45rem);margin-bottom:12px;}
  .service p{font-size:1rem;margin:0;}
  @media(max-width:860px){.services{grid-template-columns:1fr;}}

  /* ---------- in-home benefit chips ---------- */
  .benefits{display:flex;flex-wrap:wrap;gap:10px 12px;margin-top:44px;}
  .benefits span{border:1px solid rgba(200,191,168,0.42);color:#e9e3d2;border-radius:2px;padding:9px 17px;font-size:0.84rem;font-weight:600;letter-spacing:0.03em;}

  /* ---------- how it works ---------- */
  .steps{list-style:none;padding:0;margin:48px 0 0;display:grid;grid-template-columns:repeat(4,1fr);gap:30px;counter-reset:st;}
  .steps li{counter-increment:st;}
  .steps li .n{font-family:var(--serif);font-size:2.6rem;color:var(--sage);line-height:1;display:block;margin-bottom:10px;}
  .steps li .n::before{content:counter(st);}
  .steps li h3{font-size:1.2rem;margin-bottom:8px;}
  .steps li p{font-size:0.97rem;margin:0;}
  @media(max-width:860px){.steps{grid-template-columns:1fr;gap:26px;}}

  /* ---------- footer nav ---------- */
  .foot-nav{display:flex;flex-direction:column;gap:9px;}
  .foot-meta{font-size:0.88rem;line-height:1.8;max-width:30ch;margin-top:14px;}
  .trustline{
    display:flex;flex-wrap:wrap;gap:8px 26px;margin-top:38px;
    font-size:0.82rem;font-weight:600;letter-spacing:0.04em;color:var(--forest);
    text-transform:uppercase;
  }
  .trustline span{display:flex;align-items:center;gap:9px;}
  .dot{width:5px;height:5px;border-radius:50%;background:var(--terracotta);display:inline-block;}

  /* video */
  .video-frame{
    position:relative;width:100%;aspect-ratio:16/9;margin-top:52px;
    background:linear-gradient(150deg,#3a4232,#4F5A41 55%,#5c6a4b);
    border-radius:4px;overflow:hidden;
    box-shadow:0 30px 60px -30px rgba(42,40,35,0.55);
    display:flex;align-items:center;justify-content:center;text-align:center;
  }
  .video-frame .play{
    width:78px;height:78px;border-radius:50%;background:rgba(250,246,236,0.94);
    display:flex;align-items:center;justify-content:center;margin:0 auto 18px;
    box-shadow:0 8px 24px rgba(0,0,0,0.25);
  }
  .video-frame .play::after{
    content:"";display:block;width:0;height:0;margin-left:5px;
    border-left:22px solid var(--forest);border-top:13px solid transparent;border-bottom:13px solid transparent;
  }
  .video-note{color:rgba(250,246,236,0.9);font-size:0.82rem;letter-spacing:0.08em;text-transform:uppercase;font-weight:600;padding:0 24px;}
  .video-cap{text-align:center;font-size:0.86rem;color:var(--sage);margin-top:14px;font-style:italic;}
  .vsl-poster{position:absolute;inset:0;width:100%;height:100%;border:0;padding:0;cursor:pointer;background-size:cover;background-position:center;display:flex;align-items:center;justify-content:center;}
  .vsl-poster::after{content:"";position:absolute;inset:0;background:rgba(42,40,35,0.20);transition:background .2s ease;}
  .vsl-poster:hover::after{background:rgba(42,40,35,0.30);}
  .vsl-poster .play{position:relative;z-index:2;margin:0;}

  /* ---------- placeholders ---------- */
  .ph{
    display:flex;align-items:center;justify-content:center;text-align:center;
    background:repeating-linear-gradient(135deg,var(--sand),var(--sand) 14px,#ece3cd 14px,#ece3cd 28px);
    color:var(--sage);font-size:0.78rem;font-weight:600;letter-spacing:0.1em;text-transform:uppercase;
    border:1px solid var(--stone);border-radius:4px;padding:24px;line-height:1.5;
  }
  .ph-portrait{aspect-ratio:4/5;}
  .ph-wide{aspect-ratio:3/2;}

  /* ---------- two-col ---------- */
  .split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;}
  .split.narrow-left{grid-template-columns:0.85fr 1fr;}

  /* ---------- problem ---------- */
  .problem{background:var(--sand);}
  .problem h2{max-width:20ch;margin-bottom:26px;}
  .problem .lead{max-width:52ch;}

  /* ---------- credibility stack ---------- */
  .stack{list-style:none;padding:0;margin:24px 0 0;}
  .stack li{
    display:flex;gap:20px;padding:22px 0;border-bottom:1px solid var(--stone);
  }
  .stack li:last-child{border-bottom:0;}
  .stack .num{
    font-family:var(--serif);font-size:2.4rem;line-height:1;color:var(--sage);
    flex:0 0 auto;min-width:64px;font-weight:500;
  }
  .stack .txt{font-size:1rem;}
  .stack .txt b{color:var(--ink);font-weight:600;}

  /* ---------- the front door / i see ---------- */
  .door{background:var(--forest);color:var(--sand);}
  .door h2,.door h3{color:var(--cream);}
  .door .eyebrow{color:#b9c3a4;}
  .door .quote{
    font-family:var(--serif);font-size:clamp(1.7rem,3.4vw,2.5rem);line-height:1.22;
    color:var(--cream);max-width:24ch;font-weight:400;font-style:italic;margin-bottom:8px;
  }
  .isaw{list-style:none;padding:0;margin:44px 0 0;max-width:640px;}
  .isaw li{
    position:relative;padding:20px 0 20px 34px;
    border-top:1px solid rgba(200,191,168,0.28);
    color:#e9e3d2;font-size:1.08rem;
  }
  .isaw li:last-child{border-bottom:1px solid rgba(200,191,168,0.28);}
  .isaw li::before{
    content:"";position:absolute;left:0;top:27px;width:12px;height:12px;
    border:1.5px solid var(--terracotta);border-radius:50%;
  }
  .isaw li b{color:#fff;font-weight:600;}
  .payoff{
    font-family:var(--serif);font-style:italic;font-size:1.5rem;color:var(--cream);
    margin-top:40px;max-width:30ch;
  }

  /* ---------- the approach ---------- */
  .approach3{display:grid;grid-template-columns:repeat(3,1fr);gap:44px;margin-top:56px;}
  .approach3 .item{border-top:2px solid var(--sage);padding-top:22px;}
  .approach3 h3{font-size:1.3rem;margin-bottom:10px;}
  .approach3 p{font-size:0.98rem;margin:0;}

  /* ---------- pillars ---------- */
  .pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:52px;}
  .pillar{background:var(--sand);border-radius:6px;padding:38px 32px;border-top:3px solid var(--sage);}
  .pillar .k{font-family:var(--serif);font-size:2.6rem;color:var(--sage);line-height:1;display:block;margin-bottom:14px;}
  .pillar h3{margin-bottom:12px;font-size:1.35rem;}
  .pillar p{margin:0;font-size:0.98rem;}
  .method-line{
    font-family:var(--serif);font-style:italic;font-size:clamp(1.6rem,3.2vw,2.3rem);
    color:var(--ink);text-align:center;max-width:24ch;margin:0 auto;line-height:1.24;
  }
  .method-line b{color:var(--terracotta);font-weight:500;font-style:normal;}

  /* ---------- who this is for ---------- */
  .forlist{list-style:none;padding:0;margin:28px 0 0;}
  .forlist li{
    display:flex;gap:16px;padding:14px 0;font-size:1.06rem;color:var(--body);
    align-items:flex-start;
  }
  .forlist li svg{flex:0 0 auto;margin-top:4px;color:var(--sage);}

  /* ---------- proof / messages ---------- */
  .proof{background:var(--sand);}
  .msgs{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:44px;}
  .msg{
    background:var(--cream);border:1px solid var(--stone);border-radius:10px;
    padding:28px 26px;position:relative;
  }
  .msg .q{font-size:1.02rem;color:var(--ink);line-height:1.6;margin-bottom:16px;}
  .msg .who{font-size:0.82rem;font-weight:600;letter-spacing:0.04em;color:var(--sage);text-transform:uppercase;}
  .msg-hint{grid-column:1/-1;text-align:center;font-size:0.86rem;color:var(--sage);font-style:italic;margin-top:8px;}
  .cred-line{
    display:flex;flex-wrap:wrap;gap:18px 40px;margin-top:44px;padding-top:34px;
    border-top:1px solid var(--stone);align-items:center;justify-content:center;
    font-size:0.94rem;color:var(--body);text-align:center;
  }
  .cred-line b{color:var(--ink);}

  /* ---------- offer ---------- */
  .offer .lead{max-width:50ch;}
  .whatyouget{list-style:none;padding:0;margin:32px 0 0;display:grid;grid-template-columns:1fr 1fr;gap:14px 40px;}
  .whatyouget li{display:flex;gap:14px;padding:12px 0;border-bottom:1px solid var(--stone);font-size:1rem;align-items:flex-start;}
  .whatyouget li svg{flex:0 0 auto;margin-top:4px;color:var(--terracotta);}
  .scarcity{
    margin-top:44px;background:var(--sand);border-left:3px solid var(--terracotta);
    padding:26px 30px;border-radius:0 6px 6px 0;font-size:1.05rem;color:var(--ink);
  }

  /* ---------- faq ---------- */
  .faq details{border-bottom:1px solid var(--stone);padding:6px 0;}
  .faq summary{
    list-style:none;cursor:pointer;padding:24px 0;font-family:var(--serif);
    font-size:1.35rem;color:var(--ink);display:flex;justify-content:space-between;gap:20px;align-items:center;
  }
  .faq summary::-webkit-details-marker{display:none;}
  .faq summary .plus{flex:0 0 auto;color:var(--sage);font-family:var(--sans);font-weight:300;font-size:1.6rem;transition:transform .2s ease;}
  .faq details[open] summary .plus{transform:rotate(45deg);}
  .faq .ans{padding:0 0 24px;max-width:62ch;font-size:1.02rem;}

  /* ---------- final cta ---------- */
  .final{background:var(--forest);color:var(--sand);text-align:center;}
  .final h2{color:var(--cream);max-width:20ch;margin:0 auto 20px;}
  .final .lead{color:#e2ddcc;max-width:46ch;margin:0 auto 8px;}
  .final .cta-row{justify-content:center;}
  .final .btn-primary{background:var(--terracotta);}
  .final .btn-primary:hover{background:#c47256;}
  .final .btn-ghost{border-color:#b9c3a4;color:var(--cream);}
  .final .btn-ghost:hover{background:rgba(255,255,255,0.06);}
  .cal-embed{
    max-width:760px;margin:52px auto 0;aspect-ratio:16/11;border-radius:6px;
    background:var(--cream);border:1px solid var(--stone);
    display:flex;align-items:center;justify-content:center;text-align:center;
    color:var(--sage);font-size:0.82rem;font-weight:600;letter-spacing:0.1em;
    text-transform:uppercase;padding:30px;line-height:1.6;
  }

  /* ---------- footer ---------- */
  footer{background:var(--ink);color:#b7b2a5;padding:64px 0 48px;font-size:0.9rem;}
  footer .wrap{display:flex;flex-wrap:wrap;justify-content:space-between;gap:30px;}
  footer .brand{color:var(--cream);}
  footer .brand span{color:var(--stone);}
  footer a{color:#d9d3c4;text-decoration:none;}
  footer a:hover{color:#fff;}
  .foot-links{display:flex;flex-direction:column;gap:8px;}
  .smallprint{width:100%;margin-top:36px;padding-top:28px;border-top:1px solid rgba(200,191,168,0.2);font-size:0.8rem;color:#8a857a;max-width:70ch;line-height:1.6;}

  /* ---------- responsive ---------- */
  @media(max-width:860px){
    section{padding:72px 0;}
    .split,.split.narrow-left{grid-template-columns:1fr;gap:36px;}
    .pillars{grid-template-columns:1fr;}
    .approach3{grid-template-columns:1fr;gap:32px;}
    .msgs{grid-template-columns:1fr;}
    .whatyouget{grid-template-columns:1fr;}
    .bar .brand span{display:none;}
    .hero{padding:44px 0 64px;}
  }
  @media(max-width:560px){
    body{font-size:17px;}
    .cta-row{gap:12px;}
    .btn{width:100%;text-align:center;}
    .bar .btn{width:auto;}
  }
  @media(prefers-reduced-motion:reduce){
    html{scroll-behavior:auto;}
    *{transition:none !important;}
  }